Two questions
for the board.
A short read before we meet — framing the two big decisions on the table.
The admin rebuild is almost done. That changes what we can ask next.
With the foundation in place, two strategic conversations are now in front of us — and both are bigger than a single meeting. This deck doesn't propose answers. It frames the questions so we walk in already thinking about them.
A SaaS HealthCode.
The admin tool isn't just a replacement for the Django admin — it's a platform we can now extend to outside organizations.
The foundation is now extendable.
Until now, the admin tool was a tool for HealthCode staff. The architecture we just built is designed from day one to host outside admins safely — scoped data, role-based access, organization-level branding.
- HR & wellness leads at paying partners can manage their own employees, events, and reporting.
- Per-organization data isolation means we can host competitors in the same product without leakage.
- Once outside admins are in the door, features become product — and product can be tiered.
- A real revenue line. A self-sustaining HealthCode.
Where do we draw the lines?
Not a pricing proposal — a list of dimensions we'll need to take a stance on. Each row is a knob we can turn. The meeting is for deciding which knobs matter most.
| Dimension | What's at stake |
|---|---|
| Employee seats | Flat fee? Per-seat? Banded (1–50, 51–250, …)? What scales with the org's size? |
| Private events | Org-only events vs. participating in HealthCode-wide events. Is privacy a paid feature or a baseline? |
| Branding & customization | Logo, colors, custom event names, branded participant emails. Where does white-label start? |
| Reporting depth | On-demand CSVs vs. live dashboards vs. integrations (BI tools, HRIS exports). What do HR teams actually need? |
| Wellness scope | Distance-only vs. full wellness (meditation, sleep, volunteering — see Part Two). Could be its own paid tier. |
| Support & SLA | Self-serve docs vs. shared inbox vs. dedicated CSM. What signals "enterprise"? |
What does an HR admin actually do here?
We've talked to a handful of wellness coordinators over the years. Worth pressure-testing what we think we heard.
- 01 Do they want to run their own private events — or just enroll their people in ours? Different answers imply very different products. One is a tool; the other is a community.
- 02 What does success look like at quarter-end? Participation rate? Steps logged? Insurance-premium impact? The metric they report up shapes our reporting tools.
- 03 How much hand-holding do their employees need? If we're the company HR talks to when an employee can't sync Strava, that's a real support load — and a real value-add.
Beyond miles.
The metric that defined HealthCode for years has quietly stopped fitting how people actually pursue wellness.
Miles got us here. Minutes get us further.
Miles aren't going away — Million Mile Month is the brand. But miles only describe some activities. Minutes describe all of them.
- Yoga, weight lifting, gardening all converted to a fake "mile equivalent"
- Leaderboards inherently favor runners and cyclists
- The "mile goal" at registration feels irrelevant to non-distance athletes
- Reporting to partner orgs misses half the picture
- Every activity expressed in its natural unit — miles for runs, minutes for yoga
- Leaderboards offer both views; events can set either kind of goal
- Million Mile Month stays as a flagship event, not the platform's only language
- Partner-org exports get richer — reflects the whole workforce, not just the runners
If "wellness" is the frame, what counts?
Some of these are obviously HealthCode. Some require a real conversation about what we are — and what we don't want to become.
Where does "wellness" stop and "lifestyle tracking" start? Drawing that line is more important than picking which chip goes where.
Five prompts for the meeting.
- SaaS · 01 Who is the first paying partner — and what do they need from us to say yes?
- SaaS · 02 Of the dimensions on slide 5, which two or three matter most for an MVP tier structure?
- Wellness · 03 Are we comfortable saying HealthCode is no longer just about physical activity?
- Wellness · 04 Which of the "bigger questions" categories feel on-brand — and which feel like mission drift?
- Both · 05 Should the broader wellness scope be a paid feature, or part of what makes HealthCode HealthCode?